"We defined a solid strategy."
We invest in technology, in processes, in talent.
And yet, the impact isn't happening.”
CEO of a business group
"The investments were made, the teams worked..."
But the results we promised the administration didn't materialize. And now the responsibility rests entirely on us.”
Chief Financial Officer, technology sector
"We fulfilled the plan, completed the phases, delivered the scope... and then what? The business doesn't change."
The impact gets lost between reports and post-project phases.
Head of PMO, setor industrial
People look at me and ask, 'Should we take this seriously or is it just another fad?'
And honestly, sometimes even I don't know the answer.”
Head of department, energy and utilities
"When the initiative arises, they tell us it's strategic."
But nobody explains how to fit it into what we already have to deliver.”
Team manager, finance sector
"They demanded results from us, but there was never any opportunity to prepare the people."
The adoption process was only half completed, and now they say we failed.”
Operations manager, retail sector
These pains are a reflection of the human side of change.
Each one is a reminder that transformation doesn't fail in strategy, it fails in adoption, in the energy and trust of the people who make it real.
We help organizations restore coherence to change: aligning leadership, design, and people so that planned value becomes lived value.
"When I realized my role in the change, everything fell into place."
"I stopped being in the middle and became part of the solution."
Operations Director, Logistics Sector
